As Hotelbeds’ Digital Commercialisation Director, Paul Anthony is responsible for managing a transformation model of how the company works with partners and suppliers in a digital model by improving its competitiveness and efficiency. He has spent his career in the travel industry, initially in his family business, Trinaturs before joining Hotelbeds in 2004. He has held several positions of increasing responsibility since then, including Director of IT & Strategic Projects, Director of Destination Services (now known as Beyond the Bed) Transformation and Integration Director and Commercial Excellence and Global Partnerships Sourcing Director. Paul is a highly experienced leader with a strong background in technology, transformation and digitalisation. He is a dedicated team player with strong analytical skills and good business acumen. He enjoys challenges, seeks opportunities and takes pride in delivering quality results. Paul holds a Master’s degree in Economics from Edinburgh University.