Kate Irwin is a distinguished travel industry professional currently spearheading Skift's operations in Europe, the Middle East, and Africa as the Managing Director EMEA, a role she stepped into in January 2023. With over a decade of experience at Skift, her insights have been integral to the company's growth and strategic direction. Prior to her current position, Kate served as Commercial Director for Europe and the Middle East, where she honed her expertise in developing commercial strategies, from April 2019 to January 2023. Before this, she adeptly managed sales teams and initiatives as Sales Director, demonstrating her exceptional leadership from March 2017 to April 2019. Kate's career trajectory exemplifies her dedication and deep understanding of market dynamics, positioning her as a key influencer in the travel sector. Her tenure at Skift, carried out from the dynamic hub of London, UK, underscores her influential role in shaping the future of travel intelligence and analytics.